Thursday, June 24, 2010

10 Golden Lessons From Steve Jobs




His accomplishments and character helped define a generation and change the world. He is co-founder of the fairytale company we now know as Apple Computers. And he is the visionary of the personal computers world that led the entire computer hardware and software industry to restructure itself.This man with boundless energy and charisma is also a master of hype, hyperbole and the catchy phrase. And even when he’s trying to talk normally, brilliant verbiage comes tumbling out.
Here’s a selection of some of the most insanely great things he said, golden lessons to help you succeed in life, Jobs-style:

1. Steve Jobs said: Innovation distinguishes between a leader and a follower.”“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”Innovation has no limits. The only limit is your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!

2. Steve Jobs said: There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.

3. Steve Jobs said: “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
I’ve got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is ‘no’ keep looking, you’ll know when you find it.

4. Steve Jobs said: “You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”
Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don’t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don’t be shy about setting an example, and use opportunities that arise to let others know what you are doing.

5. Steve Jobs said: “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”
It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.

6. Steve Jobs said: “We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”
Reams of academic studies over the decades have amply confirmed television’s pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shooters for 8 hours a day. Or auto race games, or role-playing games.

7. Steve Jobs said: “I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”
Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.

8. Steve Jobs said: “I would trade all of my technology for an afternoon with Socrates.”
Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first. Cicero said of Socrates that, “He called philosophy down from the skies and into the lives of men.” So use Socrates’ principlesin your life, your work, your learning, and your relationships. It’s not about Socrates, it’s really about you, and how you can bring more truth, beauty and goodness into your life everyday.

9. Steve Jobs said: “We’re here to put a dent in the universe. Otherwise why else even be here?”
Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.

10. Steve Jobs said: “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
Are you tired of living someone else’s dream? No doubt, its your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.
Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try.

Friday, February 26, 2010

Teach your users to use your product


To explain this concept consider an example of Nokia MusicXpress phones.



How many buyers use it to listen to music?
I did a dip-stick research and found that users are using it to:
1. Play games
2. Listen to radio
3. Click photos

in addition to using the basic phone features of calling and messaging. A very few users actually copied/downloaded songs on the phone.

A few did download the free 10 songs available from Nokia Ovi store, but found it a cumbersome process as it required registration, downloading and then transferring of song using USB to mobile phone.

So how could Nokia add more value to it USP ? How can it get its users fall in love with the music feature? How can it make users experience the Music on its phone?

To know the answer to above questions , we need to know the reasons why a user might not try out the music feature on Nokia .

The reasons are the following pain areas:
1. Downloading songs on the device:
User would have to connect to their PC using a bluetooth or a USB cable to copy songs on the device.

2. Limited internal memory that the device supports, which limits the number of songs user can transfer to their mobile phones.

3. User has to purchase ear-phone which is currently not packaged with the device ( an additional cost to the user).

Can Nokia solve the above issues ? Certainly!
Sell the device with

1. pre-loaded 50 songs on 1Gb external memory card
2. package the device with headphones
3. provide default shortcut on welcome screen or home screen

Solving the pain areas might increase the product cost, but would atleast let users experience the Music features. If this is really a stand-out feature , users would spread the word about your product.


Learn from Apple products:
Ever wondered why Apple iPod is sold with a neck string?
They want to teach their users . They want the user to use iPod by hanging it around his/her neck.

Advanatages to the user:
1. Easy to carry the device, instead of stuffing it in your pocket

In return Apple also gets free Advertising . All users turn into brand ambassadors for Apple Ipod.

So help your users to use your product , the way you want them to !
Teach them !

Wednesday, January 6, 2010

Online Ad rates in India



CPM:
1. Cost for 1000 impressions or pageviews. It is for banner/display ads shown on web pages.
2. Cost depends on
a. size of banner
b. placement of banner. E.g. Homepage banner ads will have a premium cost.
c. Type of banner e.g. rich media/flash banners cost a premium

CPC: Cost per ad clicked.

Pop up / Pop under ads: These are ads seen generally on rediff.com and sify.com. The ad pops up in a new widow , once the page is loaded.

Mailers: Promotional mailers sent to users.

Product Integrated ads: These are ad formats which requires integration with the product .E.g. skinning of music player , creating stop-pages ,etc.
Cost depends on duration for which ad is displayed and the development cost.

CPL: Cost per lead . Cost depends on the number of fields users have to fill in .E.g. Name . address, mail-id ,etc.

Video ads : These are ads displayed while viewing videos .It can be pre –roll , post-roll ,etc.

Other factors that impacts ad rates are:
1. Popularity of website
2. Right fit i.e. if targeted users visit the website.

Tuesday, January 5, 2010

Revenue Model of Internet Browsers

Revenue model of desktop explorers:
1. Opera:
On desktop, Opera collects revenue in several different ways:
1. Search partners
The Opera Browser features integrated search and shopping bars, and partner companies pay a fee to Opera every time a user utilizes the integrated search or shopping bar. Opera cooperates with a few select partners it feels can contribute value to its product and users. Deals with companies like Google, Fast, Lycos, InfoSeek, Yahoo, Amazon, and eBay are showing constant growth in revenues for Opera.
2. Rendering engine as a separate product
Opera delivers a full-featured, embeddable version of its desktop browser that can be integrated into a wide range of applications. Adobe and Macromedia are important partners in this segment.
3. Opera Web Mail
Opera provides a free and a pay service Webmail. When users pay for the premium service, Opera splits the revenue with Outblaze, the company that operates the service.
Reference: http://www.opera.com/company/investors/faq/#faq3

2. Mozilla Firefox:

1. Mozilla has published its audited financial statements from 2008, reporting $78.6 million in revenue for the fiscal year—a five percent increase from 2007.

2. Most of Mozilla's revenue is generated through search deals with Google and other popular website operators like Yahoo, Amazon, eBay, and others. Mozilla receives a kickback for integrating search services from these companies into the Firefox Web browser. Mozilla also generates revenue from investments and donations that are made by individuals to the foundation.
As of November 2009 the daily number of Mozilla users has grown to 110 million, bringing the total number of users to approximately 330 million people. As of November, 2009 Firefox’s market share worldwide reached 25%.
http://blog.lizardwrangler.com/2009/11/19/state-of-mozilla-and-2008/

3. Google Chrome:
Revenue = Amount of Time on the Web
Every second you’re playing a desktop game, using Microsoft Office, or using AOL Instant Messenger, that’s unrealized potential revenue. The equation may be obvious, but that doesn’t diminish its importance.
Its product releases are a clear indication of this trend. Nearly every Google product is designed to get you on the web. Gmail is integrated with Gtalk online, Google Docs exists in the cloud, and most of all, Google Chrome is designed to get the world to rely on web-based applications more
Google built Chrome: for faster load times, for increased use of web apps by users, and freeing up user time so they can browse the web more.
Each and every one of those improvements means increased time on the web, which, if you remember the Google Revenue Equation, means more money.
http://mashable.com/2009/07/11/google-equation/

4. Revenue Model of IE:
IE generates revenue from following Partner programs:
a. IE Partner Opportunities: Build brand awareness and promote your products and services by using the special features of Internet Explorer.
b. IE Add-On Gallery
c. Partner Logo Program
d. IE Partner Marketing toolkit.

Monday, November 16, 2009

Pranav Mistry -Sixth Sense

http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html

Metrics for Social Games by David King and Siqi Chen

Friday, November 13, 2009

Why are they buying?

E-Commerce is still a very difficult business to crack. Many digital companies are still struggling to find one product that turns out to be a silver bullet for their business.

I had a small stint working on digital music e-commerce website. It was a subscription based model, where user pays one time fee for a monthly subscription for unlimited download.

Some of my learning’s:

1. Give what they want:

It is worrisome to see users not finding value in your website, when you have the best and the latest bollywood content. It looked obvious to us that latest bollywood content could woo users to pay for the service. But numbers had something different to say.
Highest content download for more than a month was a bhajan – “Hanuman Chalisa” followed by “Chiggi Wiggi” from Blue. Also many users were downloading regional songs such as Haryanvi, Tamil and Punjabi.

Rs.50 is all it takes to buy a pirated CD of latest songs from bollywood and if you have enough time on hand with a decent broadband speed, just need to visit websites like cooltoad.com and likes to download all the latest songs. So why pay for these songs?

Learning:
Obvious can be catastrophic: We thought that the driver for our website will be latest Hindi songs, but it’s not the case. Users ask for regional content and download substantial amount of non-bollywood genres as well.
So, observe what your users are doing. Sell them what they want and not what you think is best for them.

Create a niche:
E-commerce does not necessarily require huge volumes to survive, unlike ad driven websites. Hence, it’s easy to survive and thrive by targeting a niche segment.
For instance, a website that sells only bhajans might make decent money and have niche audience that come with a pre-set mindset, which is to download bhajans.


2. Make it instant:

Design your homepage to display as much content from your collection as possible. Do not make users search for content. They will not!

On a music e-commerce website users make an instant decision to download content. They generally won’t search and browse before downloading. Hence, don’t be surprised to find lesser page-views per user. It’s not a metric to consider when tracking the performance of your website.

3. Platform independent:

Another user feedback was that a lot of users wanted to listen to their songs on the mobile .Our DRM rights prevented them to do so, which users’ complaint about.

Learning:
So make your content platform agnostic. If possible make your content transferable to music players as well.

4. Its not how much, its how good:

Don’t get carried away with the size of your content library. It’s good to have a huge content library, but only if your users ask for it and users download it.
We had more than 60k content pieces but each month had only 8k audio pieces downloaded. Also majority of the songs downloaded belonged to three / four genres and languages.

Learning:
Ask users what they want and get that content for them. This will save cost and efforts of getting content for your website.
Especially if your website is targeting a niche it’s much easier to identify the content that you should upload. However, in case of a generic music e-commerce site this can be quite a challenge.

5. Track regularly

E-Commerce website for music needs to be updated with content as often as possible. Hence it becomes imperative to track the performance of the website , in terms of number of downloads , downloads per genre , downloads per language on a continuous basis, preferably weekly.

6. Inform regularly:

Weekly mailer is best way to inform users on latest content uploaded. Unlike social networking sites, users have less reason to visit your website on a daily basis. Hence, keep them informed to generate repeat traffic to your website.