CPM:
1. Cost for 1000 impressions or pageviews. It is for banner/display ads shown on web pages.
2. Cost depends on
a. size of banner
b. placement of banner. E.g. Homepage banner ads will have a premium cost.
c. Type of banner e.g. rich media/flash banners cost a premium
CPC: Cost per ad clicked.
Pop up / Pop under ads: These are ads seen generally on rediff.com and sify.com. The ad pops up in a new widow , once the page is loaded.
Mailers: Promotional mailers sent to users.
Product Integrated ads: These are ad formats which requires integration with the product .E.g. skinning of music player , creating stop-pages ,etc.
Cost depends on duration for which ad is displayed and the development cost.
CPL: Cost per lead . Cost depends on the number of fields users have to fill in .E.g. Name . address, mail-id ,etc.
Video ads : These are ads displayed while viewing videos .It can be pre –roll , post-roll ,etc.
Other factors that impacts ad rates are:
1. Popularity of website
2. Right fit i.e. if targeted users visit the website.
